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Kendall Berg - That Career Coach: 72K to 300K+ Followers & 1.9M+ Monthly Engagement

300K+
Followers (from 72K)
1.9M+
Monthly Engagement
3.2x
Engagement Growth
YouTube
Channel Managed

Kendall Berg — That Career Coach: 72K to 300K+ Followers

A career coach with an established but stagnant audience. We managed her Instagram, YouTube, and website — scaling her from 72K to 300K+ followers and 590K to 1.9M+ monthly engagement.

WHERE THEY STARTED
Followers72K
Monthly Engagement590K
YouTubeNeeded Management
Growth RatePlateaued
300K+
Followers (from 72K)
1.9M+
Monthly Engagement
3.2x
Engagement Growth
Kendall Career Coach online presence growth managed by Inventive MediaKendall Career Coach online presence growth managed by Inventive MediaKendall Career Coach online presence growth managed by Inventive Media
★★★★★

“Inventive Media helped me scale from 72K to over 300,000 followers. Their strategy, content, and execution are on another level. My engagement went from 590K to nearly 2 million monthly.”

K
Kendall Berg, Founder
That Career Coach
SERVICES PROVIDED
Social MediaYouTubeWebsite
That Career Coach — Kendall BergACTIVE CLIENT
Transformation Story
Overview

A career coach with an existing audience of 72K. We scaled her to 300K+ followers and over 1.9M monthly engagements across platforms.

Mission

Scale Kendall's personal brand beyond Instagram into a multi-platform media presence and drive course and coaching sales.

Challenge

Growth had plateaued at 72K with inconsistent engagement. Content was not converting followers into paying clients.

Strategy

Multi-platform expansion with YouTube and TikTok, conversion-focused content strategy, and a full website redesign.

Execution
  • YouTube channel strategy and long-form content production
  • TikTok growth strategy with viral hooks
  • Instagram Reels optimisation for reach and saves
  • Website redesign to convert visitors into leads
  • Email funnel to nurture coaching enquiries
Results
  • 300K+ followers (from 72K)
  • 1.9M+ monthly engagement
  • YouTube channel growing consistently
  • Website rebuilt and converting
  • Coaching programme fully booked
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