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Pet Industry / E-Commerce

Happy Tail Puppies: 1K to 13.5K Followers & 100K+ Monthly Reach in 18 Months

13.5K
Followers (from 1K)
100K+
Monthly Reach
10x
Follower Growth
18 mo
Timeframe

Happy Tail Puppies: 1K to 13.5K Followers & 100K+ Monthly Reach

A puppy breeder with minimal online presence. We built their social media, redesigned their website, and set up their Google Business Profile — growing their reach from near-zero to 100K+ monthly.

WHERE THEY STARTED
Followers1K
Monthly ReachLow
Industry Avg Engagement10K
Google Business ProfileNone
13.5K
Followers (from 1K)
100K+
Monthly Reach
10x
Industry Average
Happy Tail Puppies social media growth results by Inventive MediaHappy Tail Puppies social media growth results by Inventive MediaHappy Tail Puppies social media growth results by Inventive Media
★★★★★

“Working with Inventive Media has been a game changer for our business. Our social media presence has exploded and we are getting more inquiries than ever before.”

K
Ken Mackovic, Founder
Happy Tail Puppies
SERVICES PROVIDED
Social MediaWebsiteGoogle Business Profile
Happy Tail PuppiesACTIVE CLIENT
Transformation Story
Overview

A puppy breeder with minimal online visibility. We managed their social media, redesigned their website, and launched their Google Business Profile.

Mission

Build a trusted, recognisable brand in the pet industry and drive consistent enquiries from real buyers across all platforms.

Challenge

Starting from near-zero with only 1K followers and no structured digital presence in a crowded, emotionally driven market.

Strategy

Emotional storytelling through content, full website redesign for conversions, and GBP setup for local search dominance.

Execution
  • Complete Instagram content strategy and daily posting
  • Website redesign focused on conversion and trust
  • Google Business Profile setup and optimisation
  • Puppy showcase content to drive emotional engagement
  • Consistent brand visuals and tone of voice
Results
  • 13.5K followers (from 1K) — 10× growth
  • 100K+ monthly reach
  • Website fully rebuilt and live
  • Google Business Profile ranking locally
  • Consistent puppy enquiries via DMs and website
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